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Subtract to Multiply Your Time: Why Doing Less Is the Secret to Having More with Eleanor Beaton

If you’ve ever found yourself saying, “I just need to add one more thing to finally get it together” – this episode is your loving intervention. Eleanor Beaton, founder of Safi Media and host of the Woman Owned Podcast, is sharing why the secret to growing your business, career, and life might actually be doing less, not more.

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If you’ve ever found yourself saying, “I just need to add one more thing to finally get it together” – this episode is your loving intervention.

In this fantastic conversation, I’m joined by Eleanor Beaton, founder of Safi Media and host of the Woman Owned Podcast, to explore an essential truth that might just go against everything you’ve ever believed: growth doesn’t come from adding more – it comes from subtracting.

Meet Eleanor Beaton

Eleanor Beaton is the founder of Safi Media, a coaching and education company dedicated to doubling the number of women founders who sustainably scale to $1M+ by 2030, and the host of the Woman Owned podcast, now ranked in the top 0.5% of all podcasts globally, providing insights and strategies to empower women entrepreneurs.

Since 2016, Eleanor has provided training to over 25,000 women entrepreneurs worldwide. A former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has won national awards for her achievements in entrepreneurship, leadership development and business journalism. She lives in Nova Scotia with her husband and two sons.

In today’s conversation with Eleanor, she shares…

• How she cut 65% of her audience to triple her growth
• What it really looks like to prune your calendar, your commitments, and even your offers to reclaim your time
• Eleanor’s “subtract to multiply” philosophy (and how you can apply it to your life)
• One practical exercise to beat overwhelm when it creeps in

Whether you’re scaling a business, managing a career, or simply feeling stretched thin – this conversation will help you see that cutting back isn’t quitting – it’s a brave step toward clarity, peace, and exponential impact.

Resources Mentioned:

• Connect with Eleanor Beaton on her website, Instagram, and LinkedIn
• Tune into the Woman Owned Podcast

Related Episodes:

• Keep It Simple: How Minimalist Productivity can Maximize Your Time and Shrink Your To-Do List featuring Jade Boyd
• 5 Time Management Lessons I Learned from Shattering My Wrist
• Feeling Overwhelmed? Crush your Calendar Chaos in 30 Minutes or Less With This Simple Strategy